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FMCG Global Brands Partnered

Market Pulse

Know what's selling before your competitors do. Track volume, velocity, and value by SKU with real-time sell-out data from 3,000+ traditional trade points.

Shelf Intelligence

Monitor weighted distribution, out-of-stock rates, and planogram compliance across the traditional channel to fix shelf gaps before they cost market share.

Your entire FMCG market intelligence managed from one single predictive data platform.

We combine a proprietary AI Insights Engine and Competitive Radar to instantly transform raw traditional trade data into actionable execution steps. Stop flying blind on market share and whitespace opportunities.

96 %
Dominating Regional Market Coverage
3,000 +
Active POS Systems Integrated
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TRENDBOX

Our Services

Live Feed

Market Pulse

Real-time sell-out data from 3,000+ traditional trade points. Track volume, velocity, and value by SKU, channel, and geography refreshed daily.

Visual Audit

Shelf Intelligence

Monitor weighted distribution, out-of-stock rates, and planogram compliance across the traditional channel. Fix shelf gaps before they cost market share.

Neural Core

AI Insights Engine

Our AI layer doesn't just surface trends, it tells you why they're happening and what to do next. Automated narratives and predictive forecasting built for FMCG.

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Competitive Radar

Benchmark your brand's performance against category dynamics. Understand share shifts, promotional response, and whitespace opportunities by region.

Transforming Traditional Retail Data into Powerful Insights

At Trendbox, we capture complex data from traditional retail points and translate it into clear, actionable insights for large enterprises. Eliminate blind spots in the field and adapt to the real speed of the market with data-driven precision.

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Platform Architecture

How the complete picture is built.

Three layers turn the traditional shelf into confident decisions. Real Market Sales Data continuously captures market activity. The Real-Time Performance Platform transforms it into a daily, decision-ready view. And TrendBot, the AI analyst, interprets the signals and recommends what to do next. Beneath them all sits Retail Measurement Services, the disciplined methodology that makes every insight nationally representative, statistically robust, and commercially actionable.

Daily Market Dashboard Tracker

Real-Time Performance Platform

The single platform where FMCG leaders track trends and growth performance every day, from national performance down to individual outlets.

The Data Backbone

Real Market Sales Data

Continuously captured real sales data providing a live, nationally representative view of Türkiye's traditional trade.

The Methodology

Retail Measurement Services

Structured collection, multi-stage validation, and disciplined projection. The science that lets a figure be read as the market.

AI Analyst

TrendBot

Your conversational analyst. Ask the market a question and get the answer, the why, and the recommended next step.

Retail Measurement and Tracking

Continuous measurement, across every category.

The tracking suite is the always-on read of the channel: what is selling, where, how fast, and at what share, refreshed continuously and cut every way a commercial team plans.

Total Category View

FMCG Tracker

Continuous tracking across all FMCG categories, with market share, distribution, price, and velocity in one consistent measurement.

Real-Time Sell-Out

Retail Pulse

The live heartbeat of the channel. Sell-out, distribution, and share as they happen.

Hourly & Daily Share

Rush Hour

Market share down to the hour and the day, aligning activity to the rhythm of real demand.

Geographic Granularity

Location-Based Analytics

Performance read by geography, down to the region and neighborhood.

Where You Stand

Product Positioning

Where your brand sits in the category by price, segment, and shelf, against the full competitive set.

Market and Basket Analytics

Understand the why behind every share point.

Measurement tells you what moved. The analytics suite tells you why, decomposing share into the demand, mix, and switching behavior behind it.

What Sells Together

Market Basket Analysis

Co-purchase intelligence revealing what shoppers buy alongside what.

Demand-Led Grouping

Variant Analysis

Group product variants by demand to read market share where the shopper actually chooses.

Share by Pack Size

Size Analysis

Market share by product size, matching pricing and pack architecture to real demand.

Source of Volume

Gain & Loss Analysis

Where your share is coming from and going to, decomposed by source, switching, and competitor.

Advanced Decomposition

Sabine Analysis

Advanced share and source-of-business analysis isolating the true drivers behind a number.

Price Intelligence

Manage price on what the shelf actually charges.

List price and shelf price diverge across thousands of independent outlets. The price suite captures real prices continuously and turns them into share, position, and response.

Spread & Share

Price Distribution

The full spread of prices a product sells at across the channel, not a single average.

Relative Position

Price Index

Market share tracked through the price ratio between two products.

Demand Response

Price Elasticity

How demand responds when price moves, for your SKUs and the competitive set.

Continuous Capture

Price Monitoring

Continuous capture of real shelf prices across the channel, yours and the competition's.

Daily Price Tracking

Daily Pricing Monitor

Daily tracking of prices across outlets, so changes are caught the day they happen.

Price Across the Web

Online Price Monitoring

Continuous tracking of online prices across platforms and sellers.

Revenue Optimization

Turn measurement into the revenue-maximizing plan.

Measured price response, distribution, and mix become an optimized plan. The revenue suite connects the read to the decision.

Retail Price Optimization

Turn measured price response into the optimal price by product, segment, and region.

Revenue Optimizer

Connect price, mix, and distribution into the revenue-maximizing plan.

Revenue Management Optimization

An integrated revenue growth management capability spanning price, promotion, mix, and pack-price architecture.

Shelf Architect

Design the optimal assortment and planogram from measured demand.

Digital Commerce

The complete view, online and offline.

A complete picture is omnichannel. The digital suite extends measurement to e-commerce and the digital shelf, so you read total demand across where the shopper actually buys.

Online Demand

E-commerce Analytics

A complete read of online demand alongside the physical shelf, for a true omnichannel view.

Win Online

Digital Shelf

How your products show up, price, and convert online, monitored continuously across digital retail.

Reporting and Delivery

One measured truth, in every form your teams use.

Built to Your Decisions

Customized Reports

Bespoke deliverables built around your categories, markets, and the decisions on your desk.

Always Current

Daily Market Dashboard

The headline read, refreshed every day, with the ability to move from national to single-outlet in a click.

Beyond dashboards and reports, the same measured data is available as structured exports and feeds, so teams can plug the read into their own planning and reporting environment.

The Metrics, Defined

A shared language for the whole organization.

Data Quality and Governance

Measurement you can stand behind.

Confidence starts with clean data. Validation runs before projection by design, so error is caught before it can be scaled. A stable method means period-over-period comparisons reflect the market, not a change in measurement. And defined controls govern how data is collected, validated, stored, and delivered.

Validated, then projected

Quality control comes first, so the universe figure rests on clean ground.

Consistent over time

A stable method makes every comparison meaningful.

Transparent logic

How a figure is built is explainable end to end, from sampled outlet to projected universe.

Why the real-time, full-coverage read wins.

How the Measurement Is Captured

The signal starts at the shelf, not in a model.

Trendbox is a technology company first. The POS Panel integrates directly with points of sale across the traditional channel, and structured field observation captures what is on the shelf. That is what makes the read observed rather than reported, and continuous rather than periodic. The unit of truth is the store, not a sell-in figure and not an extrapolation.

6,000+ Integrated points of sale, feeding a live signal
Structured Field observation of presence, price, facings, and stock, to a defined standard
Daily Real-time continuity, with Rush Hour resolving to the hour
Coverage, Universe, and Projection

Defining the market before measuring it.

You cannot project to a universe you have not defined. The retail universe is the structured map of the traditional channel that every Trendbox figure is measured against, organized by geography, outlet type, and channel structure. It is the denominator behind every percentage. Define it well and a representative read of part of the channel becomes a trustworthy read of all of it.

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Field operations

Outlets read on a defined cycle, planned against the universe.

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Retail observation

What is actually on the shelf, recorded.

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Validation

Structured checks remove noise before any figure is reported.

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Representative sampling

The panel structured to mirror the universe.

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Projection

Validated data scaled to represent the full channel.

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Continuous monitoring

Measurement repeats daily to reveal trend and momentum.

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Insight and reporting

Findings framed around the decision and delivered ready to act on.

Validation comes before projection by design, so error is caught before it can ever be scaled.

The technical questions, answered.

Can we get raw data and feeds?

Yes. The measured truth is available through dashboards, Customized Reports, and structured exports and feeds.

How granular can we go?

Down to SKU, variant, size, price band, single outlet, and the hour, and up to the national channel, all from one source.

Do you cover e-commerce?

Yes. E-commerce Analytics, Digital Shelf, and Online Price Monitoring extend the read online for a complete omnichannel view.

How does TrendBot reach its answers?

Every narrative traces back to measured outlets, so the recommendation and the evidence under it hold together.