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Stop guessing. Start knowing. Trendbox delivers real-time sell-out analytics, AI-powered shelf insights, and market intelligence that transforms how FMCG brands compete in traditional trade.
From top-shelf CPG giants to ambitious challenger brands if you sell through traditional trade, Trendbox is your unfair advantage.
From top-shelf CPG giants to ambitious challenger brands if you sell through traditional trade, Trendbox is your unfair advantage.
Real-time sell-out data from 3,000+ traditional trade points. Track volume, velocity, and value by SKU, channel, and geography refreshed daily.
Monitor weighted distribution, out-of-stock rates, and planogram compliance across the traditional channel. Fix shelf gaps before they cost market share.
Our AI layer doesn't just surface trends, it tells you why they're happening and what to do next. Automated narratives and predictive forecasting built for FMCG.
Benchmark your brand's performance against category dynamics. Understand share shifts, promotional response, and whitespace opportunities by region.
By its very nature, the Traditional Trade channel has always been a 'blind spot' where performing real-time data analysis was nearly impossible. Through the data bridge we’ve built with Trendbox, we have finally broken through this barrier. We have moved beyond the 'push strategy' typical of modern trade; now, we can see exactly where the consumer’s hand goes on the local grocer’s shelf. We are witnessing the genuine 'pull' effect in its most transparent form; the raw reality of the field.
Drive smarter decisions with data-backed confidence. Our tailored analytics and comprehensive reporting transform complex metrics into clear growth roadmaps, allowing you to minimize risks, maximize profitability, and outpace the competition.
Get in TouchTrendbox delivers continuous, representative retail measurement of the traditional channel in real time, so consumer packaged goods leaders see the whole market, understand what is driving it, and act with certainty.
Confident decisions depend on a complete, unbiased view of the market.
Yet for consumer packaged goods, a large part of that market has never been measured properly. Scanner data captures the modern store and stops. Beyond it sits the traditional channel, a vast, fragmented network of independent grocers and neighborhood outlets that carries a decisive share of category volume and is read, at best, through a model.
That missing half is where growth is won and lost. Distribution shifts, price moves, and competitive entries happen on the traditional shelf long before they surface in a conventional report. Without a measured read of the channel, even the most sophisticated commercial plan is built on a partial picture.
Trendbox brings the discipline of world-class retail measurement to the channel conventional providers leave behind, and adds the one thing they cannot: speed. We measure a Türkiye's national representative, continuously integrated panel of traditional outlets and project it to the full retail universe, producing distribution, share, price, and velocity for the channel as a whole.
And we refresh it daily, so the read reflects the market as it is today, not as it was last quarter. The result is the complete picture, finally including the part that was always missing, and current enough to act on while the period is still open. That is the difference between measuring history and shaping what happens next.
At the center of Trendbox is the Real-Time Performance Platform, the Daily Market Dashboard Tracker where CPG leaders follow trends and growth performance every single day. One place to see the whole market, move from the national channel to a single outlet, and turn measurement into the next decision, without ever leaving one version of the truth.
Trends and growth performance, refreshed every day.
Share, distribution, price, and velocity in a single, consistent read.
Every view answers a commercial question, not just a query.
Everything Trendbox delivers reads from the same measured foundation, organized into the suites a CPG leader actually plans in.
Every Trendbox insight is powered by continuously captured real market sales data, providing an always-on view of Türkiye's traditional trade. Rather than relying on surveys or periodic reporting, Trendbox measures actual market performance, enabling FMCG organizations to monitor demand, identify shifts, and make faster commercial decisions with confidence.
The Turkish FMCG retail landscape consists of approximately 150,000 traditional trade outlets and 40,000 modern trade outlets. Trendbox delivers a nationally representative view of the traditional channel through a scientifically structured measurement framework that reflects the behavior of the entire market. This enables brands to track sales performance, market share, distribution dynamics, and category trends from a single, trusted source of truth.
Measurement is only the beginning. Trendbox connects what is happening to why it is happening and what to do next, so every team moves from data to decision without losing a day.
Real-time share, distribution, price, and velocity across the traditional channel and online.
The drivers behind every move, from price and promotion to distribution and competition.
Prioritized, defensible actions, surfaced by analytics and TrendBot, your AI analyst.
Trendbox is built for Consumer Packaged Goods (CPG) manufacturers and retailers, the commercial, category, sales, revenue, and strategy leaders who need a complete, real-time read of the traditional channel to plan, invest, and report. Whatever fills the shelf, from confectionery and beverages to spirits, household, and batteries, Trendbox measures how it actually sells.
From global CPG brands to ambitious challengers, the teams that compete in traditional trade rely on Trendbox for the complete, real-time view. They do not just read the data. They change how they compete because of it.
By its very nature, the traditional trade channel has always been a blind spot where performing real-time data analysis was nearly impossible. Through the data bridge we have built with Trendbox, we have finally broken through this barrier. We have moved beyond the push strategy typical of modern trade; now, we can see exactly where the consumer's hand goes on the local grocer's shelf. We are witnessing the genuine pull effect in its most transparent form: the raw reality of the field.
A figure has value only when it reaches the decision-maker in a form they can act on. The Real-Time Performance Platform puts the daily market dashboard at every leader's fingertips, while Customized Reports frame the read around your categories, markets, and the questions on your desk. From a live dashboard to a board-ready review, the same measured truth carries through.
The headline read, refreshed every day, with the trend behind every number.
Bespoke category, channel, and decision-specific deliverables, drawn from one source.
Ask the market a question in plain language and get the answer, the why, and the next step.
When the traditional channel is estimated instead of measured, the guesswork compounds across every commercial decision. Trade investment is allocated on assumption. Range is set centrally and never verified at the shelf. Promotions launch without a clean read on whether they reached the outlets that matter. Price moves spread across thousands of independent shelves before they ever surface in a periodic report. Each gap is survivable alone. Together they cap growth no one can see.
Availability erodes in outlets that sit outside conventional coverage.
Rivals move on price and listings while your view of the channel is last quarter's estimate.
Budget follows assumed demand, not measured demand.
The plan that looks perfect centrally arrives at the shelf in a shape no one can confirm.
The difference between an estimate and the market.
The return on Trendbox is concrete. It is the trade spend you stop pouring into outlets that do not move, the distribution gaps you close before they reach the sales line, and the price moves you meet in time.
It is also the competitive surprises you no longer absorb. In a channel that carries a decisive share of volume, even a small gain in visibility compounds into a meaningful shift in the number.
Conventional measurement covers the modern store and estimates the rest. Trendbox measures the traditional channel directly, and refreshes it daily.
Because a panel structured to mirror the universe, measured rigorously and projected with discipline, represents the whole market reliably. That is how trusted retail measurement has always worked.
Real time. The Real-Time Performance Platform refreshes daily, and Rush Hour reads share down to the hour.
CPG manufacturers and retailers who need a complete, real-time read of the traditional channel.
If your volume runs through traditional trade, yes. FMCG Tracker provides a total-category view, tuned to how each category trades.
No. Intelligence arrives decision-ready through the platform, dashboards, and TrendBot.
Yes. Many partners begin with priority categories or markets and expand as the value proves itself.
Yes. E-commerce Analytics and Digital Shelf extend the read for a complete omnichannel view.