Out-of-Stock Analysis in FMCG: How to Read Availability Gaps
TL;DR Out-of-stock (OOS) analysis investigates when a product that should be available for shoppers cannot be purchased from the relevant retail shelf. It is not
6 November 2026
TL;DR Out-of-stock (OOS) analysis investigates when a product that should be available for shoppers cannot be purchased from the relevant retail shelf. It is not
TL;DR A competitive price index expresses a brand’s price relative to a defined competitor or reference price. In a simple product-level calculation, Brand Price ÷
TL;DR FMCG sales velocity measures the rate at which a product sells within a clearly defined retail base and time period. A practical measure is
TL;DR Trade promotion effectiveness measures whether promotional activity generated sales and commercial value beyond what would reasonably have happened without the promotion. A simple uplift
TL;DR Numeric distribution measures the percentage of eligible stores carrying a product. Weighted distribution measures the sales importance of the stores carrying it, using a
TL;DR: Sell-in measures products sold or shipped into the distribution or retail channel, while sell-out measures products sold by retailers to shoppers. Both are important
TL;DR: FMCG price elasticity measures how demand responds to a change in price. It is commonly expressed as the percentage change in quantity demanded divided
TL;DR: Traditional trade retail measurement helps FMCG brands understand how products perform across independent retailers, neighborhood grocers and other outlets within a defined traditional retail
TL;DR: Category management analytics helps FMCG teams understand how a category performs, which products drive growth and where commercial opportunities exist. By combining category sales,
TL;DR: FMCG retail price monitoring helps brands track how their products are priced across retail outlets, regions and competing products. Effective monitoring goes beyond average