TL;DR: Measure Türkiye traditional trade by defining the outlet universe, category, geography and reporting period before calculating performance. Separate retailer sell-out from distributor sell-in, and
TL;DR: Market basket analysis for FMCG identifies products purchased together in recorded transactions. Support measures how common a combination is, confidence measures a directional conditional
TL;DR: Market share analysis for FMCG compares a brand’s sales with sales in a clearly defined category, channel, geography and period. Value share, volume share
TL;DR: Traditional trade data reveals how FMCG products sell across independent outlets. Without real-time analysis, a brand may notice a share decline but miss the
In today’s hyper-competitive FMCG landscape, data is no longer a supporting asset; it is the foundation of strategic decision-making. Global manufacturers operate across multiple markets,
