TL;DR: Market basket analysis for FMCG identifies products purchased together in recorded transactions. Support measures how common a combination is, confidence measures a directional conditional
TL;DR: Market share analysis for FMCG compares a brand’s sales with sales in a clearly defined category, channel, geography and period. Value share, volume share
TL;DR: Traditional trade data shows how products perform across independent grocers, neighborhood stores, and other fragmented retail outlets. Without frequent measurement, FMCG teams can miss
In today’s hyper-competitive FMCG landscape, data is no longer a supporting asset; it is the foundation of strategic decision-making. Global manufacturers operate across multiple markets,
